Areas of expertise
Strategy & Leadership
Supporting boards and executive teams in developing strategic acumen, shaping and executing strategies, and leading strategic change.
Innovation & Transformation
Helping organizations innovate by deploying agile and customer-centric innovation methods to enhance creativity and resilience in the age of AI.
Operations & Performance
Working with organizations and supply chains to effectively measure, manage and improve financial, social and environmental performance.
I am Professor of Business Performance & Innovation at Warwick Business School where I lead the Operations Management group and the cross-disciplinary Spotlight on the Future of Business, Manufacturing & Innovation. My work bridges academic research and real-world impact — helping organisations turn strategy into action, drive innovation, and improve performance in complex, fast-changing environments.
Over the past 20 years, I have worked with 95 organisations across 19 countries as a consultant, mentor, orchestrator and facilitator. Clients include large corporations, global institutions and government agencies such as AstraZeneca, BP, Coca-Cola, Emirates group, HSBC, Jaguar Land Rover, the Council of Europe, UAE Government, UK Cabinet Office and the House of Lords.
What People Say
Strategy &
Leadership
Supporting boards and executive teams in shaping and executing strategies that balance financial, social and environmental priorities.
Innovation & Transformation
Introducing design thinking, agile methods and customer-centric innovation to strengthen organisational adaptability and creative capacity.
Operations & Performance
Improving performance measurement, streamlining operations and enabling data-driven decision-making.
Research Projects
My work and research centre on three core areas:
• Strategy: strategy formulation, strategy implementation, strategic acumen, and enacting strategic change
• Innovation: design thinking, customer centricity, agile methods, digital transformation, and the roles of AI in organizations
• Operations: performance measurement and management, continuous improvement, and operational excellence.
My research has led to the publication of three books and over 60 articles in professional and academic outlets, including top journals such as the Academy of Management Journal, Journal of Marketing, Research Policy, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Public Administration Review, and the International Journal of Operations & Production Management.
My current projects include:
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how organizations can effect strategic change while managing innovation paradoxes
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how design thinking can help connect digital innovations to improving people's lives
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understanding the impacts of GenAI on creative processes
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examining the impact of performance measurement on organisations' capacity to improve and innovate
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how to develop measurement systems to implement strategy in complex organizational systems.
I have served as principal investigator on projects funded by EPSRC, NIHR, the Design Council and several private and public institutions. As of December 2025, my work has been cited 9,750 times on Google Scholar (h-index 30) and 4,350 times on Scopus (h-index 25).
I am Associate Editor for the Journal of Product Innovation Management and the International Journal of Operations & Production Management, and Consulting Editor for the International Journal of Management Reviews. I have received 12 research awards, including best paper prizes at the Academy of Management and EurOMA, and the “most impactful paper of the past five years” by the Journal of Product Innovation Management in 2024.
Teaching activities
I love teaching and, at Warwick Business School, I have introduced 17 new modules in 13 years. My approach to teaching is based on design thinking principles and practices such as abductive reasoning, learning centricity, a gestalt view of problem framing and solving, and iteration and experimentation. I believe that students and executive education participants learn best when they are engaged and therefore I try to constantly maintain a very lively and interactive classroom through the use of various media (videos, podcasts, video-lectures by external speakers, interviews, role play, etc.), and by challenging students and giving them opportunities to contribute. I have been awarded nine teaching awards over the past four years. At Warwick Business School, I was Course director of the Distance Learning MBA programme (ranked #1 in the world by the Financial Times) in 2018-2022 and Course director of Executive MBA programme (ranked #21 in the world by the Financial Times] in 2016 - 2017.
I speak fluent English, Italian, French, and Spanish.
Debunking the three top myths about strategy